SISTIC is the largest ticketing service and solution provider in
The website welcomed us with a variety of pictures regarding the ongoing shows and concerts. It uses one color scheme, which is blue and is comfortable to the eyes. It makes the website less messy and distracting. The animation included also catches our attention and it totally displays its objectives as a ticketing provider. The links to the various events are just a click away and vital information such where to buy tickets, shopping carts and events calendar are viewed directly from the homepage without much navigation. The links are represented by the huge graphics displayed. Since the links and graphics are neatly organized, users will find no difficulty in navigating what they want and this make the online experience an enjoyable and fuss-free one.
There is a business to business (B2B) design model which event companies can employ the ticketing service of sistic for publicity. Furthermore, it also adopt a business to consumer (B2C) model as it perform ticket transactions with the general public too. An E-newsletter which is also known as SISTIC buzz gives interested parties a list of events going on for the week, events that have just been released for sales and also features selected synopses of upcoming shows. SISTIC buzz will be updated fortnightly and will only be available upon subscription.
In order to attract more users to make use of online facilities, SISTIC also came up with online lucky draws and irresistible ticket deals. This is will help to reduce transaction costs effectively. SISTIC vouchers in $10, $20, $50 and $100 dominations can also be purchased online. These vouchers will definitely be ideal gifts for concert-goers!
Filter search also enhance browsing and navigations as users can have direct access to what they choose to view. The 3 filters are namely title, venue and category. If users still face difficulties in browsing the website, SISTIC also provided a FAQs link to answer users’ queries.
A map of the seating arrangement is provided for viewing and different ticket categories are indicated with different colours.
Upon deciding on the category of seats, SISTIC uses STiX technology, a centralized seat inventory allocation system, to allocate the best available seats to the purchasers automatically. This is based on a first-come-first-served basis. However, one of the shortcoming of this system is that is does not allow users to choose seats of their choice or change seats when seats are given up halfway during a transaction by a customer.
Electronic-ticketing is another key characteristic whereby purchases can be made through mobile phone and e-tickets were used to enable entry into events.
Comprehensive information was organized in a systematic way too and this is vital in a web page. Color scheme used was pleasing to the eyes as well.
Being the main outlet for sales of event tickets in Singapore, Sistic is able to dominate the virtual community to purchase their tickets.
Objectives or Purpose
Special Features
Dell sells its products to end use as well as corporate customers with the use of network such as the internet and telephone. Though the use of such model, Dell receives payment for the products before it has to pay for the materials. It also engage in It also engage in Just In Time (JIT) inventory management approach which utilizes the “pull” system by building computers only after customers place orders and by requesting materials from suppliers as needed. In this way Dell mirrors Toyota by following Toyota Way Principle #3 ("Use 'pull' systems to avoid overproduction"). Hence,they require minimum warehouses storage which in turn leads to cost reduction.
Dell’s business model also enable it to provide very customizable systems at an affordable rate, since Dell manufacturing builds specifically for each customer. Other computer manufacturers, such as Gateway and Hewlett-Packard (HP), have attempted to adapt this same business-model, but due to timing and/or retail-channel pressures they have not achieved the same results Dell. (ie. Gateway and HP operate on brick and mortar and retailers maybe threatened by online sales)
Like all other e-commerce websites, Dell also has its very own personalised information system. It engages in a business to business (B2B) model through business transactions with business partners such as Small Medim Enterprises (SMEs).Besides supplying to businesses, Dell also engage in business to consumer (B2C) model by providing peripherals for home usage.
Dell provides a wide range of payment options for consumers purchases via their website. These include credit cards, telegraphic transfers, cheque or bank draft, direct deposit, flexi-payment, financing and leasing. This wide range of payment options will increase the amount of sales due to convenience in settling payments for consumer's purchases.
Orders have to be extremely precise due to customization. A lot of information is needed to build up the computer/laptop. From the type of processors to external hardwares, users need to have a clear picture of how their product will be like. For example, a gamer needs a good graphics card and a high performance processor, whereas a normal user simply needs basic features like Microsoft office, Internet Explorer and such.
As a result, the order process will only be a simple and fuss free if the user is IT savvy and knows exactly what is desired and needed. Below is an example of a Dell customisation order form.
After the customization process, it will be the payment and delivery process. Payments are as mentioned above. As for delivery process, users have to take note of the reference number and contact number so that they can check their order status online or through phone. Delivery will take within 5-7 working days.
Design
Besides their product range, they also have a direct link to their online support – including customer service, technical help, warranty information etc. Support for different product categories are also listed for easy access.
Under product purchasing page, consumers are led to a page where they may choose from specific features which they may be looking for in their gadgets (eg. Weight or screen size). They may choose the performance type of their gadget and comparable prices are set alongside each other. After which, they will be shown the specifications of their product range and asked to customize their own preferred type of gadget desired.
Strengths and Weaknesses
Dell biggest comparative advantage is that it allows customization of hardware devices to suit individual’s requirements. There is no time constraint on when to place an order. They have an online forum and blog to allow discussions of latest launch of new products and other technical issues.
Dell also have very efficient online support( e.g. driver downloads , manuals, etc) which can help troubled consumers troubleshoot their gadgets 24/7. They also have consistent e-value codes which can be used online during purchase to enjoy cost savings. More so, they have special discounts for students whom are interested in their products. 
This is an innovative approach such that Dell can expand their target customers to the younger population.
The various versatile payment methods can also increase their customer base and sales. People who like to customize their desired performance will find the personalizing order form useful.
Although product specifications are vividly described, physical outlook of the hardware is not provided. They should improve by giving a 3-D animated graphic of the product like some other E-commerce sites have done (Eg: www.footshopping.com). 
In addition, they should reduce the amount of wordings on their site and replace information with pictures, such that consumers can gather more information within a shorter time span.
Dell did not provide different languages in the same region website. Although Singapore is a multiracial country, there is still a population who are not English illiterate, another language should be available such that they can understand the product and order process better. Dell should also be able to provide simple information of computer parts and their uses, so that consumers whom are not that IT literate can know what they need and customize according to their preference. The order process of customization might be complicating and tedious for people who don’t mind a general hardware.
Special Features
Besides their online support forums, Dell provides training and development courses to interested individuals and award them with certificates. This will eventually nurture more IT literate people and a more competitive workforce.
Potential
Dell should introduce a different color scheme to attract users to the website. Also, more graphics should replace the words as the website is too wordy. There is information overload and this is extremely not user friendly as it is time consuming and tends to become boring. However due to its leading edge in customization and innovations, Dell will still have an edge over its competitors and a substantial group of online customers.
Overall evaluation by our members
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